Max Wittrock, born in 1982, attended school in Munich and the USA. He studied Law at the University of Passau from 2001 to 2006 and simultaneously trained at the university's Institute for Journalism from 2002. Max Wittrock worked as a journalist for a short time before co-founding mymuesli, an e-commerce startup selling organic and customizable cereals (mueslis), in April 2007 with Hubertus Bessau and Philipp Kraiss. In 2013 the prestigious German Founder's Award was awarded to mymuesli. Today Max Wittrock oversees the company's legal and PR activities. mymuesli currently employs around 220 people and has ventured into the offline space since 2009, opening 32 muesli stores across the German speaking area so far.