Prof. Dr. Peter Maas is a Management Professor at the University of St. Gallen and a Member of the Executive Board of the Institute of Insurance Economics (I.VW-HSG). He also serves as an Academic Director of the global Executive MBA in Financial Services and Insurance program (EMBA-FSI). Earlier to his academic career, Prof. Maas acquired professional work experience with a leading German bank, an international consultancy and a global insurance company. His research interests today focus on megatrends and their market implications, strategic management, (dis)intermediation of markets and customer value management. Prof. Maas is a frequent speaker at management conferences and author of numerous articles in scientific journals and books.
Pascal Bühler is a PhD Candidate in customer research at the Institute of Insurance Economics (I.VW-HSG). In his position he is leading projects to empower service industry taking a customer perspective. His research interest focus on megatrends and their market implications, business forecasting, digital transformation and customer service excellence. He is author of numerous articles and a frequent workshop moderator. In his former career Pascal Bühler worked several years as financial analyst and mangement consultant in the financial industry.